Marketing Links

Advertising and Marketing Review  This online publication offers articles regarding the Internet as well as digital technology. The authors have also compiled some useful information resources and offer downloads from the Department of Commerce.

Adweek Online  Adweek Online's goal is to "provide comprehensive information to advertising, marketing and media professionals." With a pro magazine look and lots of content online this site is worth the click. Also offered are access to other information sources and a membership option which provides additional services.

American Demographics Marketing Tools   Here, online, are the publications, sources, and research tools "for businesspeople who need to find, reach and keep customers."

Chase Online Marketing Strategies  Larry Chase, "a veteran of the information superhighway," was formerly in print advertising and is now a web marketing consultant and self-described "web junkie." There's fascinating reading here from his articles and press quotes, and you can sign up for a free subscription to Web Digest for Marketers.

Cyber-Journal of Sports Marketing  This ezine has complete articles from two issues available to read. Interesting sport marketing topics make this site well worth a visit.

Fair Use and Copyright Material  Copyright is an area of law struggling to keep up with the explosion of online technology. Check out the status of various cases, opinions, and more on this valuable resource.

Forbes  The well-known business magazine online, plus past issues, additional articles, and access to Forbes ASAP and Forbes FYI (where you'll find "A Parent's Guide to Body Piercing--the hole story" and more!).

International Marketing Review Journal  Articles from this print journal, focusing on financial services marketing issues, are available online. Access to full articles is limited to subscribers, but they do offer a free 30 day trial subscription.

The Journal of Advertising  You can find abstracts from this quarterly print journal online dating back to spring of 1996. The journal focuses on publishing information which contributes to the "development of advertising theory and its relationship to advertising practices and processes".

The Journal of Customer Service in Marketing and Management  The table of contents and abstracts for this quarterly print journal are here dating back to 1995, complete with a search feature and subscription information.

Journal of Empirical Generalizations in Marketing Science  This journal proclaims itself the first online journal for marketing, consumer behavior, and strategy research. Articles are produced to be read in Adobe Acrobat.

Journal of Global Marketing  The Journal of Global Marketing offers a table of contents and abstracts from the print Journal. Interesting articles on worldwide marketing are offered from issues dating back to 1994, with a search tool.

The Market Research Center  If you're interested in market research, this is the place to be. This site includes a huge variety of information on many market research topics. A great source for business professionals and marketing students alike.

MediaCentral  Direct marketers and advertisers in all types of media, take note. This site has done a great job of cataloguing the resources that might be of use to you. You'll find everything from links to commentary to approaches and discussion lists...not to mention links to the top Web sites in these categories.

Media Logic: The Economics/Markets/Investments Index  This site includes Media Logic's Business Cycle Indicators (access to 16 categories of 256 data series that make up the Business Cycle Indicators published by the US Bureau of Economic Analysis).

National Mail Order Association  Before you start laughing at the irony of this concept, take a look. While e-mail is a valuable marketing tool of the future, snail mail isn't going away. It remains a valuable part of the marketing tool portfolio, and this site offers a lot of great information. Don't miss it!

Publicity.com  Great information on how to get publicity, along with case studies/success stories, and tips, news, and more. Also a good section on how to handle public relations nightmares. Great service, and very useful.

Reveries.com  A detailed look at the genesis and development of some great marketing ideas, covered in enough detail to get your brain going as well. Very cool, and a very useful tool for marketing students and professional marketers. Don't miss it!!!

Trade Easy  Encouraging companies to use the Internet as “a powerful tool for delivering their product information to buyers,” Trade Easy is an international effort to match buyers and sellers, currently offering 30,000 companies in 40 countries, free.

The Web 100  The largest U.S. and international corporations on the Web are indexed here. Articles about online marketing and advertising make this a great resource for entrepreneurs.

Who's Marketing Online  This weekly online magazine focuses on business on the Web: who's making money, or trying to, and how. You'll also find articles on advertising, the effectiveness of ad banners, and more. The section that critiques sites from four different user standpoints is also very helpful in designing and laying out a Web site.

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